01 · The story, in full

Praveen Kumar Verma

I'm a UI/UX Designer with 10 years of experience creating user-centred digital products across SaaS, enterprise, e-commerce, retail, and real estate. I specialise in turning complex business challenges into intuitive, scalable experiences through research, strategy, and thoughtful design.

My background in software engineering gives me a practical understanding of product development, enabling me to collaborate seamlessly with cross-functional teams and design solutions that are both user-friendly and technically feasible.

Outside of work, I enjoy exploring emerging design trends, experimenting with AI-powered tools, and studying great digital products. I believe great design is about solving real problems, simplifying complexity, and creating experiences that deliver lasting value.

Work Experience

The Road So Far

Across every team and project I've worked with, one principle has remained constant: deeply understand the problem before designing the solution. Thoughtful research, strategic thinking, and user-centered design have been the foundation of every successful product I've helped create.

Feb 2021 – Present
Lucknow, Uttar Pradesh · Full-time · On-site
UI/UX Designer
Laitkor Consultancy Services Pvt Ltd
- Stakeholder Collaboration. Collaborated with developers, project managers, and clients to gather user and stakeholder requirements for various web projects.
- User Research. Conducted user research through interviews, surveys, and data analysis to identify user behaviours, needs, and pain points.
- Design & Prototyping. Designed user flows, wireframes, and interactive prototypes using tools like Figma to create responsive UI designs aligned with brand and business goals.
- Usability Testing. Conducted usability testing and iterated on designs based on feedback, improving user satisfaction by over 50%.
- Continuous Learning. Kept up with the latest UI/UX trends, accessibility standards, and technologies to enhance project workflows and outcomes.
- UI Design
- UX Design
- Figma
- HTML5
- CSS
- React.js
- Next.js
- Bootstrap
- Tailwind
- User Research
- User Flows
- Wireframing
- Prototyping
- Design Systems
- Interaction Design
- Information Architecture
- Web Design
- Design Thinking
- Responsive UI
- Usability Testing
- Accessibility (WCAG)
- E-Commerce Websites
- Corporate Websites
- SaaS Product Design
- Dashboard Design
- Agile Methodology
Mar 2018 – Dec 2020
Lucknow, Uttar Pradesh · Full-time · On-site
UI/UX Designer
Quaere e-Technology Pvt Ltd
- End-to-End Ownership. Led end-to-end web design projects from initial concept through deployment, delivering intuitive and visually appealing websites for diverse industry clients.
- Design Communication. Created wireframes, mockups, and high-fidelity prototypes to communicate design ideas effectively and user flows.
- Developer Collaboration. Cooperated with front-end developers to ensure seamless integration of design elements and optimal responsiveness across devices.
- UX Best Practices. Applied UX best practices and usability principles to enhance user engagement while aligning designs with brand identity and business objectives.
- HTML5
- CSS
- Bootstrap
- Wireframing
- Mockups
- High-Fidelity Prototypes
- Responsive Design
- Design Handoff
- Brand Alignment
- E-Commerce Websites
- Real State Websites
- Corporate Websites
May 2016 – Dec 2017
Bengaluru, Karnataka · Full-time · On-site
Software Engineer
The Retail Insights
- Custom Interface Design. Designed custom website layouts, graphics, and interactive UI components matched with specific client goals and industry standards.
- Brand Translation. Worked closely with clients to understand their brand identity and translated it into consistent, engaging, and visually appealing designs.
- Responsive Interfaces. Developed responsive user interfaces optimized for performance across devices, improving accessibility and user experience.
- Design Handoff. Worked with developers and stakeholders to ensure seamless handoff from design to development and maintain visual consistency.
- HTML5
- CSS
- Bootstrap
- UI Components
- Responsive Designs
- Performance
- Accessibility
- Design Handoff
- E-Commerce Websites
- Corporate Websites

Design Philosophy

My Design Philosophy

Great products are built by understanding people, aligning with business goals, and continuously improving through research, collaboration, and iteration. These principles guide every project I design.

01
Empathy
Understand users' needs, behaviors, and pain points through research and empathy to design experiences that truly solve problems.
User Research
02
Business Goals
Balance user needs with business objectives to create products that drive engagement, growth, and measurable outcomes.
Strategy
03
Accessibility
Design inclusive experiences that are usable by everyone, following accessibility best practices and WCAG standards.
WCAG AA
04
Data-Driven Design
Use research, analytics, usability testing, and real user feedback to validate decisions instead of relying on assumptions.
Validation
05
Collaboration
Work closely with product managers, developers, and stakeholders to create better products through shared knowledge and open communication.
Teamwork
06
Continuous Improvement
Design is never finished. Iterate, test, learn, and refine continuously to create experiences that evolve with user needs.
Iteration