A curated collection of end-to-end product design projects, showcasing how I turn complex user and business challenges into intuitive, scalable digital experiences.
A studio website that had to behave like the studio, engineering depth made visible through original interfaces, deliberate motion and editorial typography.
A visual identity for a company applying artificial intelligence to Chemistry, Manufacturing and Controls, built to sit between pharmaceutical credibility and modern AI without borrowing the clichés of either.
A conversion-focused coaching website built around the client's decision journey, from discovering the coach through to applying for online training.
A complete UX and UI redesign of a trading education and membership platform, rebuilt around hierarchy rather than volume, with a member dashboard designed for real, changing data.
A video-first portfolio for a post-production and visual storytelling studio, structured so the work carries the argument and the interface stays out of its way.
I’m not a graphics or Photoshop expert, but I enjoy exploring logo design for my clients. Many of my concepts have been appreciated and approved, which encouraged me to showcase a few of them here.
A wordmark for a company bringing artificial intelligence to Chemistry, Manufacturing and Controls. The letters are cut as single strokes and carry a violet-to-indigo gradient, modern enough to read as software, restrained enough to sit on a pharmaceutical document.
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A lettermark for a software studio: a lowercase g built from two geometric arcs in magenta through violet, set beside the name in the same construction. Lowercase throughout, so the studio's own name never has to shout to be read.
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An HS monogram locked into a hexagon, the name in condensed uppercase, FITNESS TRAINER on a rule beneath it. Drawn in a single lime so it survives everything a fitness brand asks of a mark, a shirt, a phone screen, a corner of a video.
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A mark for a customs compliance partner, HS classification, duties, VAT and GST, and the rules that decide what may cross a border. The emblem draws both halves of that job plainly: a globe for goods moving worldwide, a shield for the firm standing between them and the regulations. The wordmark steps from blue into orange, which splits a three-word name without setting either half in a second weight.
A wordmark with its subject drawn into it, a rooster standing in the O, red against black. The letters are italic and joined, so the name leans forward the way the phrase does when someone says it out loud.
A mark for a platform that opens global commercial real estate to ordinary investors, asset-backed projects worldwide, bought into safely and at any level. Two arcs rise to a point, gold over navy, which is the palette finance uses to say safekeeping. An ascent rather than a building, because what is on offer is access to the asset rather than the asset itself.
A mark for a hair, skin and laser treatment clinic. An LN monogram in gold serif with a hair follicle drawn through it, beside the name and its HAIR | SKIN | LASER rule. The follicle is the one literal note, naming the specialism at a glance; the serif and the gold are what let it read as clinical.