Designingproducts peoplelove.trust.understand.come back to.
I'm Praveen. I started out writing code, crossed over to designing it, and for 10 years I've been turning complicated business problems into products that feel simple.
A studio, a pharma brand, a fitness coach, a trading platform and a film studio. Different industries, same job: make the complicated feel simple.
01 / 05 · Studio Website
GenDev
A studio website that had to behave like the studio, engineering depth made visible through original interfaces, deliberate motion and editorial typography.
A visual identity for a company applying artificial intelligence to Chemistry, Manufacturing and Controls, built to sit between pharmaceutical credibility and modern AI without borrowing the clichés of either.
A complete UX and UI redesign of a trading education and membership platform, rebuilt around hierarchy rather than volume, with a member dashboard designed for real, changing data.
A video-first portfolio for a post-production and visual storytelling studio, structured so the work carries the argument and the interface stays out of its way.
Crafting intuitive interfaces to improve user experience.
Design Systems
I build scalable and consistent design systems that streamline development, maintain brand consistency, and enhance collaboration between teams.
Wireframing & Prototyping
I turn early ideas into structured wireframes and interactive prototypes to test functionality and user experience before full-scale development.
User Research
Gathering insights to design solutions based on real user needs.
SaaS Dashboard Design
Turning dense data into clear, usable dashboards people can act on.
Website Design
Designing responsive marketing sites that look sharp on every screen.
05 · The process
Every screen starts as a scribble.
Sketch: rough boxes on paper. Cheap to change, so I explore several layouts before committing to one.
Start a project
06 · The proof
In their words.
Swipe a card away, or use the arrows.
1 / 4Testimonial 1 of 4, from Sunil Shah
Praveen made a complex product feel remarkably simple. He turned detailed CMC and pharmaceutical information into a clear, intuitive website and dashboard while keeping the experience professional and trustworthy. His ability to bring structure to complex information was a real strength.
Sunil ShahCEO & Co Founder, CMC-AI
Praveen was a great design partner throughout the GenDev project. He pushed the visual direction, paid close attention to the smallest details, and worked closely with development to bring the ideas to life. The result felt polished, distinctive, and true to our studio.
Rayyan SiddiquiFounder, GenDev Studio
Praveen understood our creative direction and gave it a digital experience that felt bold and engaging. He knew when to let the visuals take center stage while keeping navigation simple and purposeful. The final design captured the energy of our brand beautifully.
ShivamCEO, Creative Foundary
Praveen brought our fitness brand to life through a clean, energetic, and conversion-focused website. He made our services easy to explore while creating a strong visual identity that feels professional and motivating. The final design truly represents our brand and connects with our target audience.
